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Massive Brand Expansion Tip:
Do you want to appear on more podcasts as a guest? If you want visibility for your brand - this is an EXCELLENT free tool.
Do not be afraid to offer your knowledge because they want it! When they deliver great guests to their listeners, it makes them look better so it's a win-win.
Below is my process:
Yesterday, I sent an email from my Constant Contact to 100 podcast hosts. It had 26 opens total with 50 unique opens. One guy opened it about 9 times. He probably has ADD like me.
This is a 36% open rate and the industry standard is only 10%. Yay for me! That feels like a win. It confirms the fact that podcasters (all media personalities) seek great content, on a regular basis.
4 people have accepted my content onto their show so those will get scheduled today.
I will send a direct email from me to the ones who opened but did not respond. I will re-send my information after I read more about their show. I will add a little bit about WHY I would be a great fit for their show and ask if they are interested in adding me to their line-up.
Like all marketing, it is about building relationships. I am respectful of what they have worked so hard to create and humbly ask them if my knowledge would be a good fit for their listeners.
Then, I will send a direct email from me to the rest of the list who did not open the first email repeating the same process above.
Once I am scheduled for the show. I will promote that I am going to be a guest on "_____________" and give people the date and times. They typically have a great image for helping me promote because that helps them to get more listeners. It's a circle of goodness for sure.
After I'm on the show, I also post the recording if I think it was a great interview. Tagging the host is a big plus and typically appreciated because again, it is giving them props and PR. I make sure I thank the host and try to type about the great experience and compliment something he/she did to make it great. It is a respectable practice and one that encourages them to invite me AGAIN!
A BIG bonus is when they ask you to be a regular speaker. For me example, I have about 62 areas of knowledge I could provide on marketing tips and how to use free and low-cost tools for turning marketing into sales. I would LOVE to be on their show 62 times! If I build a relationship, it could happen.
This isn't a rude thought because that person likes to do podcasts and so do I but I do not have time or resources to devote to managing my own show. Someday I will.....today, I enjoy being a guest and using it to build my audience.
Please let me know your thoughts on this process or ask any questions you may have. And, if you listen to a great podcaster who provides marketing tips -- please give me their name.
Enjoy your experience and do not be afraid to ask...what do you have to lose?
You can also create a free account here and happy hunting: https://podmatch.com/
PODMATCH USES A.I. TO PAINLESSLY MATCH IDEAL PODCAST GUESTS AND HOSTS TOGETHER TO PRODUCE HIGH QUALITY INTERVIEWS.
Women IN Connection!