Q: What is your business?
A: Guided Transformations is a healing partnership of skilled practitioners who take a team approach to finding and facilitating the connection between your authentic self and optimum health. Our mission is to demystify information about the body's energy system by providing the education and resources necessary to comprehend how the energy system functions and impacts health. We provide the self-help tools, healthy living strategies, and energy system balancing through various therapies that help clients achieve and maintain a healthy body, mind and spirit.
Q: Where did you grow up?
A: I did not have a typical childhood. I cannot sum it up in a few sentences, but you will be able to read about the impact it had on my life in my upcoming book
Q: What was your inspiration to become an entreprenuer?
A: I’ve always had an entrepreneurial spirit. Right after high school I sold Avon door to door, and have been part of several MLM companies. Before I became a nurse, I was in sales and marketing for nearly 20 years. I was planning on starting this business after I retired, but I was handed the opportunity to move up the starting date when the hospice I was working for closed. My husband who is also self-employed encouraged me to start my business instead of working for another healthcare provider.
Q: What do you most enjoy about what you do?
A: My favorite part of being self-employed is having control of my schedule.
Q: What has been one of your biggest accomplishments?
Returning to college at age 43 to fulfill my lifelong dream of being a nurse.
Q: What's an example of the work that you do?
A: I am a Healing Touch Practitioner and reflexologist. I use those modalities along with guided imagery and meditation to help my clients increase their level of health and well-being. A large number of my clients are older adults who have tried traditional medical model interventions such as surgery and medications, and continued to have issues. As a holistic practitioner, I help clients connect to their natural healing abilities using a mind, body, spirit approach.
Q: What does a day-in-the-life of YOU consist of?
A: We are early risers who start every morning with a meditation routine and energy exercises to balance the body. I see clients for individual sessions, do group presentations for stress management, attend networking functions, write a weekly blog, market the business and all the other typical small business functions that need doing. I also manage our home, market our rental cottage and attend the functions of our 9 grand kids. Sometimes I’m amazed at the number of things that get done in a day.
Q: What entrepreneurial hacks have you developed to stay focused and productive in your day-to-day?
I’m pretty self-motivated. I make a list of things I want to accomplish by the week and then prioritize. I further break that down into what tasks can be done in the car, my home office and studio. My best hack is using Siri to take notes for topics I want to blog about or not forget.
Q: How does being an entrepreneur affect your relationships with your friends and family?
A: My family loves it! My children and step-children are all grown and have kids of their own. I’m able to flex my schedule to help with the grand kids and attend programs and athletic events. My friends are supportive too.
Q: How do you achieve work-life balance?
A: We plan our getaways and vacations first and keep weekends for ourselves.
Q: What’s the single most important reason for your success?
A: The support of my husband has been amazing. He’s my biggest fan and cheerleader.
Q: What’s the biggest thing you struggle with as an entrepreneur?
A: Marketing has changed in the last 15 years. Learning how to use social media has been my biggest struggle.
Q: What did you learn from your biggest failure?
A: Every day is a new day…keep trying! I try to look for the lesson in the experience.
Q: Looking back, what’s one thing you wish you understood about entrepreneurship before you ever got started?
A: The hardest thing for me was moving from a having a regular paycheck to an irregular paycheck. I understood it was going to happen and take time make money, but I struggled with it mentally.
Q: What was the best piece of advice you ever got? The worst?
A: The best piece of advice was to believe in myself and my abilities.
Q: What’s the strangest thing you’ve ever done as an entrepreneur?
A: Sold bras at an outdoor event, and measured women in a portable, home-made dressing room I made with PVC pipe and shower curtains☺
Deb Timmerman is one of our Sponsoring Members.
You can find out more about her services and business at
or send her an email to connect.
Q: What Is Your Business?
A: Life Yoga Coaching is about life coaching through the process of yoga whether you're on or off your mat. It's about life and yoga being intertwined. Interceding in people’s lives to provide space; to envision an intention with purpose and guiding them into a flow with awareness to move forward. Empowering them with encouragement to let go with perseverance and confirming them in their ability to stand firmly with integrity in greater alignment.
When I take a client on, our first meeting is a get to know each other. We figure out what areas need attention whether it’s physical or life.
With a clear agenda in view I work with the client one on one to move forward in the area that the client has proclaimed they need assistance. I help them to begin to evaluate the self, to become aware of their bodies and minds through a series of techniques. This process aids in their being able to see where they might be holding on to something that is no longer useful. As we work together, I guide them as they begin to shift into a new found awareness.
Q: Where Did You Grow Up?
A: Born in Elkhart, Indiana moved to Grand Rapids and raised here; My parents both had careers, Mother was Art Teacher for Sparta H.S., my Father was a Free Lance Model/Actor/Voice
My parents were very active in their careers as well as church and family.
Q: What Was Your Inspiration to Become an Entrepreneur?
A: My entrepreneurialism came out of the blue. I was working outside the home, decided to quit my job for personal reasons. I had no idea why or what I was starting when I made that decision but just knew I wanted to do something that I loved. NOTE: This was the first business that I started, Slipcovers Plus Home Decor; Life Yoga Coaching is my second business.
Q: What Do You Most Enjoy About What You Do?
A: I love meeting with individuals and helping them start to move forward in achieving their aspirations and goals!
Q: What Has Been One of Your Biggest Accomplishments?
A: My most significant accomplishment in my career is the ability to sustain the longevity within my first business. To watch is manifest in to something bigger than I could have imagined on my own, has always been something I am in awe of.
Q: What is a Day in the Life of Jessica?
The day-in-the-life of me is taking time each day for myself to maintain a healthy life style. I make certain to spend time with my husband on a daily basis. On a weekly basis, I take time to watch my grandkids, to not only be a light in their life but to also help my daughter as she substitute teaches as well as spending time with my aging parents as they need me. I teach Yoga at MVP twice a week. I maintain my other business as needed. I seek opportunities to volunteer my time to help with projects that are of interest or individuals that have a desire to move forward.
Q: What Is Your Best Business or Productivity Tip?
A: I have always been extremely self-motivated but if I had to pick one, it would be that I take time for myself to maintain a healthy life style. I am an early to bed early to rise type person, I eat healthy, I exercise every day and I take rest when my body needs it. My thoughts are that you cannot maintain being a light in someone else’s life if you cannot maintain the light within your own self. This keeps me focused and productive.
Q: How Does Your Business Affect Your Relationships?
A: By my example, I think it helps them to think outside the box or the four walls of an office or building.
Q: How Do You Achieve Work/Life Balance?
A: I keep a calendar and I keep extremely focused and on task with all that I have to balance. Making sure I know my limits and use the, “NO” muscle when I see fit.
Q: What's the Single Most Important Reason for Your Success?
A: My most important reason for my success is has been my focused attention, hard work and knowing my limits.
Q: What is Your Biggest Struggle?
A: My biggest struggle if I had to pick something would be the ability to not think about what, where, when or how I will be. This is where Yoga comes in to help me become aware and to release or let go of the cycle of thought.
Q: What is the One Thing You Wish You Knew Before Starting Your Business?
A: The one thing I wish I knew is what it was that I was starting in the first place. If I knew I was starting a business then I would have liked to know how to work on the business instead of in the business.
Q: What is the Best Advice You Ever Got?
A: Best advice, “Don’t burn your bridges, you never know when you’ll need them” Worst advice, “Screw them”
Q: What is the Strangest Thing You Ever Have Done as an Entrepreneur?
A: Maybe the strangest thing I’ve ever done was to be an entrepreneur in the first place. When I started my friends and family were probably scratching their heads wondering what it was that I was doing. I do know it took quite a while for people to really see this for what it was and maybe because I didn’t realize what I had started.
Measure What Matters
What is it that you really want in your business right NOW. Do you want to grow your list size, month to date profit, open rate on emails, or something else? If you want to get anywhere the first step is to have clarity on where you are going.
The second step is to develop a system for tracking it and follow that system fanatically. You will be amazed at what a difference it makes to simply pay attention in a conscious way to the thing you are trying to change.
Focus on ROI - Not Just Passion
Yes, following your heart is important. But sometimes we can get so caught up in doing so, that we forget about the bottom line. We must make sure our efforts are not just busywork, but will also help us achieve profit. Equally important is to focus on our energy on marketable ideas and plans. Once we bring in enough revenue, it makes it much easier to have the freedom to experiment.
If you are not sure what will give return on investment, then check out Pat Flynn's new book "Will It Fly" for a great system for validating your ideas.
Take Consistent Action Every Day
Build business muscles (akin to core muscles) that help you leverage your time and talent. That consistent exercise really makes a difference when we apply it every single day.
• Use our heads to problem solve and not get overwhelmed or carried away
• Use our bodies to ground and increase our confidence when needed
Allow for Iterations (the spiral) - don’t wait to be ready, don’t work for perfection, allow yourself to grow into your role. Know that it is okay to jump in and get started even if you don't feel ready. My book was something I did, even though I didn't feel ready. Now I am updating the cover and other things for the next iteration. But in the meantime I am able to start seeing success because I created something and got it out there!
Know Your Strengths
Don't bother trying to prop up your weaknesses. Know what they are and find other people who shine in those areas. Instead, find your strengths. Kolbe A Index and Strengths Finder 2.0 are both great resources! (See Nancy's special offer below to maximize the value of these.)
Are You Ready to Get Your Power On?
During our mastermind breakout session we discussed the following questions:
a. How do you best achieve your business goals currently? what are you already doing that’s working well? (consistent action, speaking, making calls, writing blog posts, networking, etc.)
b. Is there anything you need to shift? get more education about? Focus on something a little different?
c. Do you need to “sharpen up” or “loosen up”? Many of us may be lax in one area and overly hard on ourselves in another area. Where do you need to tighten, where could you benefit from relaxing?
Step 1: Visit the resources page at NancyJonker.com and find a link to StrengthsFinder 2.0 and my affiliate link to KolbeA (provides me a small commission).
Step 2: Contact me for a complimentary 30 minute consult to review your KolbeA and StrengthsFinder 2.0 results. Be sure to sign up for my “3 Tips to Supercharge your Confidence”! This offer is available until May 31 - so don't wait!
Women are particularly guilty of this one, but everyone could stand to take some time to think about their use of "sorry."
Sorry puts the attention on you as the person apologizing. It asks for a response that is focused on you (forgiveness, consolation, etc.).
Sometimes that is appropriate (like when you actually screw up badly and you need to acknowledge that fact). Often, it is better to put the focus on your audience instead. Like in person conversation, if you want people to feel appreciated, cared for, and connected, focus on them, not on yourself.
What to Do Instead
I love this image from the Job Network about saying "thank you" instead of "sorry." Notice how it immediately puts the focus onto the other person that you are communicating with.
This goes for your blog too. Don't bother to say "sorry for not writing for so long" or "sorry that this is my first post in a while." Create amazing content and share it unabashedly. This is another perfect opportunity for thank you: "thank you so much for reading my blog" or "thank you for showing up today!"
Another option is to skip the "sorry altogether." We often use "sorry" as a filler and it immediately puts us in a position of weakness.
Often, when we are saying "sorry" the offense is only in our head, or who we are really saying sorry to is ourself. We feel bad for not getting the power point done the way we wanted, or we are upset that the video we made didn't turn out like we were hoping.
People don't know what was in your head, only what is in front of them. It is unfair to them to take away from the joy they can have in what you are offering them by making them feel sad about the things they can't have. Focus on the present and making your audience feel valued.
If you are catching yourself using sorry ask yourself the following questions:
When you use "just" it minimizes what you are saying and weakens your position. If you are using it in a list of instructions it can make people feel stupid if it is still hard for them.
Often "just" can be eliminated completely without changing the meaning of the sentence.
This is one of my personal challenges, as I tend to use it all the time. Now I use a find and replace search whenever I write anything to find and get rid of all the ones that I can. You can even install a Google Chrome extension that you can install to flag words like "just" and "sorry" for you.
When you catch yourself using "just" ask yourself:
To many people, social media is the space of "I," We all are familiar with the eye rolls about excessive selfies that we get in real life. And many people when I ask them why they don't use social media say "I am not interested in what everyone else has for lunch every day."
While there definitely is a place to share your successes, if you notice that your bio on Twitter, your LinkedIn summary, and most of your status updates start with "I" there may be a problem.
Especially when using social media as a business tool, your primary goal is to communicate with others who you are there to serve and how you can improve their life.
Look at these examples:
"I help businesses with social media"
"If you are ready to start making social media work to grow your business, I would love to help."
"I would love to talk to you"
"When are you available to talk more about your goals?"
"I am not sure what to write about next."
"What would you love to read about? What questions are the biggest ones in your business right now?"
Do you also notice how many of the revised versions turn a statement into a question? Questions invite response and engagement - both essential for social media success.
Which one are you going to focus on?
Which one of these three words do you find yourself overusing? What kind of difference do you think it would make in your business and life to start being aware of these words in your communication?
First, the changes! We have been listening to feedback from the group (and those who are never able to come) about times and when works best. Coupling that with when we are able to give our best selves as facilitators, Leah and I made the hard decision to change the time we have had since the group started in 2008. Rather than meeting in the evening, the new meeting time with be on the second Tuesday of every month, at 9am. We will still be meeting at Schuler's on 28th St.
Another big change is an update to our membership levels. We want everyone to be able to participate in a way that serves them best. We also want to be able to give back to our global sisters in a bigger way this year. These new membership levels give us a chance to do both.
Finally, we are changing up the format a bit. We are giving you more opportunities to network, more hands on and interactive elements that help you make those big shifts in your business, and more motivation and inspiration.
What's the Same?
Don't worry, even with all the changes, we are still the group you know and love. It is still a heart-centered networking group exclusively for women who want to grow their business and live their lives on purpose.
You can still join in conversations on the Facebook group, and definitely still have a chance to introduce your business, share events, and create special offers exclusively for the other amazing women in this group.
What an amazing group dynamic took place on Tuesday night! You could feel the energy. Thank you to each of you for showing up, not only physically but emotionally and mentally as well.
Here is the worksheet that Leah worked through with us to set our big picture for the year:
After that we did an exercise led by me (Rivka), called future pulling. Getting a chance to enjoy our successes and really feel what that would be like before it even happened.
One of the major things that we talked about during the productivity time is the concept of moving things out of the way to make space for your next level of success. If you want bigger and better this year, you have to have room to receive it!
Mark your calendar, next month will be our first meeting with the new time and format. Put it on your schedule now. This is your opportunity to get encouraged, inspired, and connected for the month to come. Click here to RSVP on the Meetup site now.
Thanks ladies and looking forward to what amazingness you have to share!
This space is intentionally created to give you an opportunity to share your expertise and business ideas to help other women grow their business or improve their lives. We look forward to hearing from you!
Women IN Connection!