Turning marketing into sales is all about the process and consistency. And, of course, the correct messages to the ideal client. It's like a fine wine -- it's a balance and wonderful once it's created.
Once you hit your groove, it's all good! Here's a tip for process, consistency, and keeping time down each week on marketing efforts. Each morning, I go through my LinkedIn and accept the invitations that I want to cultivate.
The easy process is to Accept -> Say Hello and use their name -> paste in a nice message so the relationship moves forward. Below is a message I use often. I will add something that caught my eye from their profile. Even if it's asking about the weather in their state that day! When I want them to become a client, I will be SURE to compliment their profile or mention something that will help encourage them to talk with me.
Below is the script I used this morning.
Thanks for connecting and I look forward to getting to know you. Would you be interested in having a 30-minute Zoom call so we can see how we can help each other in 2021? I like to feel a heart connection with my contacts!
Until then, below is a link to join our Free Women In Connection Facebook group. Here you will learn marketing tips, network, advertise your business (once a week, when we ask for it), and be in a community of like-minded women! https://www.facebook.com/groups/WomenInConnection
As entrepreneurs, we have so many great ideas, right?! We have numerous conversations a day with so many great people, it feels like we need to act on every impulse or an opportunity may slip through our fingers, right?
Here's the deal.....the original idea (your business) IS the great idea. It is what will help feed your family, it is what brings pride and happiness, and it is what we have chosen to deliver to the world in order to make it a better place while we make money. Let's stay focused on that and here are some thoughts on how I do it.
It just so happens that my word for 2021 is FOCUS. :) This article is being written because I intend on helping women to grow their businesses in 2021. Organization, less stress, and moxie are all key ingredients for a successful business. Do you agree? As a business women, and a leader of Women In Connection, I cannot only provide pieces of information (like only marketing) and expect you to be successful.
I call this desk organization the 10 minute turn around and it can happen every week, if needed. Once you have done it a couple of times, it takes less than 10 minutes. I find the best days are on Friday or Saturday because my phone isn't ringing (as often) and I have time to reflect on the goodness of what just happened over that week. Below, I have listed the process of the organization while I was doing it.
To me, sticky notes are my saving grace for the A.D.D. that plagues me through every single day. When I have a thought, I can scribble it onto a sticky note and set it aside. That leaves room for my brain to focus on what is truly important and often that is when I am talking with someone on the phone! The struggle is real....ideas bombard me because I am an entrepreneur, an early adopter, a trailblazer, and I see fun and energy in almost all things! I've decided to embrace these attributes and use them to help make money while keeping my business fresh with new ideas and excitement. Now, it's my job to roll all of this out to my clients in a way that feels organized and professional. Below are my thoughts on how I do this. And again, even though I specialize in marketing, I am also a women business owner and leader of a group of women who want to be successful, so sharing this is not off brand (in my opinion).
So here we go! In my marketing plan, I have quarters that will be devoted to unique aspects of the business which is the Women In Connection Membership. We have regular networking, marketing training, and business growth support groups each month. We also have special events like the Women's Business Growth Summit in March and writing a book with the members co-authoring it in October. Maintaining these monthly events takes a great of effort and we cannot wait until March and October for working on these special events -- the plans need to be created now but they are not urgent to my day to day operations. These are a lot of moving pieces with getting the "daily" work set up on automations and growing the membership needs to be first and foremost. This work has to be my #1 priority and truth be told, the Women's Summit and writing our book is super exciting too! When I talk with an amazing women who could be a speaker, I create an index card on her so I can recall the conversation and I know how to find her when I am working on the planning for the conference. Every week, I grab that folder and move that project forward with tasks. Keeping this tucked away is great because then, I can stay focused on the daily tasks which help me gain money.
I do take the top 3 items that need to get done in order to hit my goals and/or move my business forward. I write that on a stick note and keep them front and center. I am sure to get those tasks done before the week is up. Three tasks of forward movement are necessary in order to get you closer to achieving goals. Many of us will allow the daily tasks to run our lives. As an entrepreneur it is YOUR responsibility to always keep yourself moving forward.
Toolkit for a successful and profitable office - Varying colors are best and most fun!
Folders are critical. These allow you take portions of your company and file them together for easy recall at a moment's notice. It helps your heart and mind feel at ease and calm. Then, the moxie, creative ideas and excitement can happen when it is appropriate. I always need to keep my excitement in check.
Keeping a tablet next to you at all times also allows for easy release of thoughts and ideas. I often will write a thought and draw a highlighted circle in front of it. When I review my notepad, and I see a thought bubble was not checked off...that means it needs to turn into a notecard and put into a folder for safe keeping.
Here's a kicker that blows some people away but I live my life by this rule. 72 hours. I give myself 72 hours to bring an idea to fruition. This means that my ideas do not get tucked away in a folder and forgotten. Forward movement. Digging In. These are terms I use every single day of my life.
Visual mapping is great for my mind. Getting it out of my head and into some sort of workable plan. Keeping these in front of me and well organized electronic files are crucial. Omg..I could write a book on all of this!!! See what just happened....I created a shiny object. It's a great idea and I could do it. However, it does not fit my top priority of growing my membership and automating my systems so I need to put this onto a note card and tuck it safely into my ideas folder. Just like when we were pregnant -- it's really up to YOU to maintain your moxie -- put systems in place to help keep you on track - and do what is needed to make your business successful. You can do this!
Oh, PS....meet Geofferey. He is my driving Why for growing this membership so he is right on my desk each and every day. He was created by a women in Africa that is magical. She works hard to create these so she an feed her family and help her daughters out of the system which still sells their daughters for 2 goats, into a household for of slavery, abuse, and mutilation. My goals include helping 1 million women within 5 years to start and grow their business. Women just like the person who made Geofferey are included in this vision because we will not leave any sisters behind.
Keep going. Stay focused, and never give up. We've got you!
Below are links to learn more and connect!
Avid Marketing Alliance (Marketing Training & Services)
Women in Connection (Women Networking Group & Membership)
Heart, Mind, & Moxie (Women’s Marketing, Sales, and Moxie Training)
Text is best or the initial contact: 616.581.5876
Heart, Mind, & Moxie Facebook
Women In Connection Facebook
Massive Brand Expansion Tip:
Do you want to appear on more podcasts as a guest? If you want visibility for your brand - this is an EXCELLENT free tool.
Do not be afraid to offer your knowledge because they want it! When they deliver great guests to their listeners, it makes them look better so it's a win-win.
Below is my process:
Yesterday, I sent an email from my Constant Contact to 100 podcast hosts. It had 26 opens total with 50 unique opens. One guy opened it about 9 times. He probably has ADD like me.
This is a 36% open rate and the industry standard is only 10%. Yay for me! That feels like a win. It confirms the fact that podcasters (all media personalities) seek great content, on a regular basis.
4 people have accepted my content onto their show so those will get scheduled today.
I will send a direct email from me to the ones who opened but did not respond. I will re-send my information after I read more about their show. I will add a little bit about WHY I would be a great fit for their show and ask if they are interested in adding me to their line-up.
Like all marketing, it is about building relationships. I am respectful of what they have worked so hard to create and humbly ask them if my knowledge would be a good fit for their listeners.
Then, I will send a direct email from me to the rest of the list who did not open the first email repeating the same process above.
Once I am scheduled for the show. I will promote that I am going to be a guest on "_____________" and give people the date and times. They typically have a great image for helping me promote because that helps them to get more listeners. It's a circle of goodness for sure.
After I'm on the show, I also post the recording if I think it was a great interview. Tagging the host is a big plus and typically appreciated because again, it is giving them props and PR. I make sure I thank the host and try to type about the great experience and compliment something he/she did to make it great. It is a respectable practice and one that encourages them to invite me AGAIN!
A BIG bonus is when they ask you to be a regular speaker. For me example, I have about 62 areas of knowledge I could provide on marketing tips and how to use free and low-cost tools for turning marketing into sales. I would LOVE to be on their show 62 times! If I build a relationship, it could happen.
This isn't a rude thought because that person likes to do podcasts and so do I but I do not have time or resources to devote to managing my own show. Someday I will.....today, I enjoy being a guest and using it to build my audience.
Please let me know your thoughts on this process or ask any questions you may have. And, if you listen to a great podcaster who provides marketing tips -- please give me their name.
Enjoy your experience and do not be afraid to ask...what do you have to lose?
You can also create a free account here and happy hunting: https://podmatch.com/
PODMATCH USES A.I. TO PAINLESSLY MATCH IDEAL PODCAST GUESTS AND HOSTS TOGETHER TO PRODUCE HIGH QUALITY INTERVIEWS.
Women IN Connection!